Понятието "коучинг" до скоро ми бе неясно, непознато, изпъстрено с подобно противоречиви и пословични значения, макар и встрани от преобладаващия народопсихологичен облик на нещо ненужно, незначително и безсмислено. Да, именно това е витаещият наоколо облик, който възнамерявам и смятам да развенчая и разоблича. Макар и да имах достатъчно детайлна представа за термина "емоционална интелигентност" поради лични контакти с професионалисти в тази сфера, идеята ми за коучинг бе по-скоро частична представа за менторинг, без да имам детайлна и достатъчно дълбинна яснота. И да, отново и отново чувах хор от мнения колко е безполезно, колко е безсмислено, непрактично дори. Но бидейки личност не само с отворен ум и съзнание, а и с практическо познание на факта, че когато общото мнение е негативно и съпротивата му е яростна в своята профанизирана негативност( невероятни "висоти" достига циничното отношение по темата ! ), значи че скритата стойност е налична и качеството на ефекта е неопровержимо. И понеже имах личен контакт с професионален личен и бизнес коуч във фейсбук, следях работата ѝ продължително време, и добивах впечатление след впечатление, един ден реших да "изпитам" ефекта върху себе си.  Уговорихме скайп сесия и се случи... [caption id="" align="aligncenter" width="960"] Ива Митева-Славчева лайф и бизнес коуч[/caption] ...Но преди това малко "теория" - именно какво е коучинг, и то според вече поразширеното ...  Read the rest of the entry...
February 9, 2017 · Organic SEO, SEO copywriting
And so it happened last weeks that words had to become actions and there was a project that required practical usage of the mentioned techniques. At first it looked quite neglected, almost desperately abandoned SEO-wise site, needed a lot of attention and basic improvements. After initial thorough and deeply profound auditing that took a couple of day, there came the moment in time for the initial quanta of actionable force and energy input. Of course, this was the heaviest, hardest and most energy demanding and consuming part, but results didn't betray and delay us: and few days later crawling was already serious: As we can see, initial pulse - precisely quantumized - brought crawling bot attention up to speed and the site's new structure, improved titles and internal links were set to work in place. Less than two weeks in and it was ranking for its main phrase on first page !   Read the rest of the entry...
September 20, 2016 · Organic SEO, SEO copywriting
Media Specific SEO approaches A story about the technical journey of the art of news and media SEO activities I have tried to cover the topic briefly once or twice at the time, but it spent a decent time period and long while in the idea ripening limbo, or the classical being-too-busy-to-write. Nevertheless, the right time has come and we will discuss Media SEO in a nutshell. Media and News related online marketing activities are a very specific niche, a world of its own. Content lifecycle is usually short, competition is high, demand is both huge and the audience is unforgiving. First and foremost, it all starts with producing the content itself, namely news, reporting, analysis, op-ed. At a next phase, which is not at all far in time this content has to be met by the most well oiled machinery - the technical aspect of media related SEO activities has to run on a platform and servers that are robustly fine-tuned to the nanosecond scale level - and this is not quite an exaggeration. You need your platform to fly and you need it to respond quickly as a lightning. No only that - and it is critically crucial for serving news operations, and ...  Read the rest of the entry...
March 27, 2015 · Organic SEO, SEO copywriting
This is going to be an extremely focused SEO publication this time. So, the topic is SEO copywriting - presumably a strict and clear subsection of the copywriting itself: be it an art, be it a craft or any other form of written expression. Writing as a skill, or even writing that grabs attention, holds interest and makes you think on the points it provides is something beyond mundane, above mediocre and not a trait that everyone share. We all have our most favorite books, poems and authors and we remember them because their writing was more than just noticeable - it stuck to our minds and hearts, it moved us deeply and changed something in our worlds. Nowadays, in that "digital" age most of the written text - SEO copywriting in particular - serves mostly, if not only, the purpose of creating "content" that will "rank", "drive traffic", bring leads etc...That being said, with time the focus of the act of merging words together in a meaningful conglomerate of great text shifted focus from being done for the people who read, to being made for satisfying the machines' need of algorithmic rules that end up ranking that text ( aka "content" ...  Read the rest of the entry...